Paid advertising
Meta and Google campaigns structured for testing creative, audiences and offers, with budgets moved toward what works.
- Account & campaign structure
- Creative testing plan
- Budget pacing
- Weekly optimisation
Dept. 03 · Growth Lab · status: live
Turn Attention Into Revenue.
Paid media, landing pages and lead handling run as one accountable system, with every result measured and explained.
- Pixel & Conversions API
- GA4 events
- Offline conversions
- CRM stages
- UTM governance
Capabilities
Paid media, pages and pipeline as one system
Growth Lab runs paid acquisition as a measured system: clean tracking, structured campaigns, landing pages built to convert and a lead pipeline your sales team can act on. We report what happened, what we learned and what we will test next.
ChannelWhat we doDeliverables
Lead generation
Lead capture flows, qualification and routing into your CRM so no enquiry is lost.
- Lead forms & landing pages
- Qualification rules
- CRM routing
- Follow-up automation
Conversion tracking
Events, conversions and offline outcomes measured correctly before budget scales.
- Pixel & Conversions API
- GA4 events
- Offline conversion import
- UTM governance
Landing page optimization
Pages that match the ad's promise, load fast and make the next step obvious.
- Message-match audit
- Page builds or rewrites
- Form optimisation
- Speed improvements
Retargeting
Respectful follow-up for people who showed interest, with frequency caps and exclusions.
- Audience definitions
- Sequenced creative
- Frequency & exclusion rules
- Cross-channel coordination
Conversion rate optimization
Structured experiments on pages, offers and funnels, prioritised by expected impact.
- Funnel analysis
- Hypothesis backlog
- A/B testing
- Experiment reports
Inside the lab
How attention becomes revenue.
Follow a campaign from the ad to the closed deal. Every number on this page is sample or simulated data, clearly labelled. We never publish invented client results.
Interactive demo
1 · The ad
Interface-inspired mock-up
lead generation agency
Sponsoredyourbrand.example
Book a Free Growth Audit | Your Brand
Tracking fixed first, then campaigns that are tested, logged and reported honestly. Talk to a strategist.
Free auditHow we reportCase studies
Mock-ups inspired by common search, social and video ad formats. Not affiliated with or endorsed by any ad platform.
Interactive demo
2 · Creative testing
Simulated test
- Variant A
Launch faster.
Your product, live in weeks.
Learn moreRelative engagement— - Variant B
See it in action.
A 30-second walkthrough.
Learn moreRelative engagement— - Variant C
Built for teams.
Less admin, more work done.
Learn moreRelative engagement—
Press Run test to simulate a round of creative testing.
Interactive demo
3 · The landing page
Illustrative overlays
yourbrand.example/audit
Book a free growth audit
We review your tracking, campaigns and landing pages, then send a prioritised fix list.
- ✓ Tracking and attribution check
- ✓ Campaign structure review
- ✓ Written recommendations
Request your audit
First name
Last name
Email
Phone
Company
Job title
Company size
Budget
How did you hear about us?
Get my audit
Where visitors look and click. Hot spots should be the headline and the form, not decoration.
Form experiment
Fewer fields usually means less friction. We confirm it with an A/B test instead of assuming, and keep any field sales genuinely needs.
Interactive demo
4 · Audiences and retargeting
Select a segment to see how it is used.
Example segments- Who
- People who visited key pages in the last 30 days but did not convert.
- How we use it
- Retargeting: answer the objection that stopped them.
- Message
- FAQ-style creative, reassurance, a lower-commitment next step.
- Frequency
- Capped, short window, sequenced messages.
Interactive demo
5 · Traffic to the page
Simulation
Interactive demo
6 · The funnel
Your assumptions, multiplied. This is arithmetic, not a forecast. Real rates depend on your market, offer and sales process.
Visitors: 10,000
Leads: 300
Qualified: 120
Customers: 24
Interactive demo
7 · Lead qualification and pipeline
Demo board, not connected to a CRM
New1
Sample Lead 1
Meta lead form
Contacted1
Demo Contact 2
Google search
Qualified1
Test Enquiry 3
Website form
Proposal1
Example Co. 4
Instagram DM
Won0
Interactive demo
8 · Campaign analytics
Sample data, not client results
- Sessions
- 15,149
- Leads
- 501
- Lead rate
- 3.3%
- Avg. per day
- 17
Sessions Leads
Campaign workflow
The growth loop
- 1
Audit
Tracking, attribution, account structure and funnel reviewed end to end.
- 2
Instrument
Events, conversions and CRM connections fixed before spend scales.
- 3
Launch
Campaigns and landing pages launched with a written testing plan.
- 4
Optimise
Weekly changes driven by data, with every test and result logged.
- 5
Scale
Budget moved toward what works, with reporting your finance team trusts.
Reporting
Reporting you can check yourself
You see the same numbers we do, with the changes we made and why. No vanity metrics, no surprises at the end of the month.
Live
Shared dashboard
A dashboard connected to your ad accounts, analytics and CRM, so you can check spend, leads and cost per lead whenever you want.
Weekly
Optimisation notes
A short written update: what we changed, why, and which tests are running. Changes are logged so nothing happens silently.
Monthly
Performance review
Results against the targets we agreed, what we learned, and the plan and budget recommendation for the next month.
Always
Honest attribution
We report platform-reported and CRM-verified numbers separately and explain the difference, rather than presenting the most flattering figure.
Deliverables
What you receive
01
Foundation
- Tracking and attribution audit
- Conversion tracking setup
- CRM integration
- Audience definitions
02
Campaigns
- Campaign structure and creative
- Landing pages
- Testing plan
- Retargeting sequences
03
Reporting
- Live dashboard
- Weekly optimisation notes
- Monthly performance review
- Experiment log
Work
Selected campaigns
- Client workSocial media & contentBrand shoots & video
World of Wellness & Skin
Wellness clinic
Social media management, Meta advertising and brand-shoot reel production for a wellness and skin clinic.
View project - Client workSocial media & contentBrand shoots & video
Parryah Infra
Property seller
Social content, Meta advertising and reel production for a property seller.
View project - Client workSocial media & contentBrand shoots & video
SOHA Group
Real estate
Social media, performance marketing and brand-shoot production for a real estate company.
View project
FAQ
Straight answers
Do you guarantee results?
No. Nobody can honestly guarantee ad results. We commit to a clear plan, correct measurement, disciplined testing and transparent reporting.
Who owns the ad accounts?
You do. Campaigns run in accounts owned by your business, with us added as partners, so you keep all data and history.
Is ad spend included in your fee?
No. Ad spend is paid directly to the platforms from your account, separately from our fee, so you always see exactly what was spent.
What if our tracking is broken?
That is usually where we start. Fixing measurement first means every later decision is based on real numbers.
Ready to make paid acquisition accountable?
Share your current channels, goals and tracking setup. We will tell you honestly what we would fix first.